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Data-Driven Activism

Our values

We embrace strong core values for our organization, which drive what we do, how we do it, and how we build community.

Our values

Animal Liberation

We value and respect the lives of all animals and denounce all forms of violence and exploitation against them. We believe animals have the right to be free, and we fight for that with our (digital) activism.


We practice a love-based, community-first organizational approach. We exercise empathy, compassion, and non-violence. We encourage every member to communicate openly and kindly with each other.

Safe Community

We believe in building and fostering safe and inclusive communities regardless of race, gender, species, age, sexual orientation, or political affiliation. We strive to be diverse and representative of the communities we serve and work with.

Farmed Animals

We believe farmed animals are in most need of our support, which is why we focus primarily on farmed animal liberation as an organization.

Open Feedback

We value different viewpoints and constructive feedback from every person. We believe everyone has something of value to contribute to the discussion. We always listen first, then respond constructively.


We do not support or enable the exploitation or oppression of any group. We believe that the oppression of humans and non-human animals are interlinked, and the work to eradicate all forms of oppression is necessary.
Apply for a seed grant
We connect you with funders for impactful work in animal advocacy and activism.
See our 2022 impact review
Read our annual impact review and see what we've accomplished last year.