Since we launched in 2019 we scrapped together a logo and a website in haste to get things moving. We've made some minor changes here and there but ultimately we felt that our development and design time could be spent better focusing on projects and organizations that needed our attention right then and there.
Almost three years later, we've decided to take some time to rebrand our organization - both our logo, our fonts, colors, tagline, and everything else that comes with it!
We recognize that if we want to recruit more vegan talent (and we always do!) we need to be able to convey in our branding the attractiveness of volunteering for us. Our website right now looks pretty outdated and more like a personal project, it doesn't convey what we've grown into: a professional organization of over 100 volunteers that have worked with some of the largest animal rights organizations in the world!
So we brought on Kate, a vegan and expert designer and illustrator to create our brand. We asked her to create something that conveyed veganism, technology and "fun".
She took a lot of inspiration from The Humane League and other organizations and came up with our new brand! It's more colorful, playful, modern, and professional. See the attached PDF so you can see the exact changes and branding elements we've taken.
One example of our new branding, the new tagline:
Compassion. Creativity. Code.
This properly captures everything we're about in 3 words, compassion as our motivator to help animals, creativity in building unique projects as our goal, and code as our means to meet those goals.
We're also building a new website that comes with this new branding. Click here to see really early versions of what it may look like, but we're still making several changes.
That's it! If you're interested in learning about the entire rebranding and the thought that went into it, click this link.
More importantly, we'd love to get your feedback!
What do you think?