Our mission is to build new, data-driven, disruptive, and innovative projects to help end animal exploitation. We believe the animal rights movement has four fundamental areas it can improve on that we aim to solve through our work.
We can’t realistically track or be confident that the projects and organizations out there right now are as effective as they can be. We strongly believe this is the largest issue in growing our movement, and so we aim to build, utilize, and gather data through our projects and network – and then share that data.
We strongly believe competition is not only healthy but vital in growing and improving our movements’ effectiveness. Competition puts heat on other organizations and projects to keep building, improving, and innovating – and gives them more data on what works, and what doesn’t work.
We believe the movement has a lot of room and potential to be more innovative in its approaches. We aim to help organizations and activists by giving them the network and tools to promote more collaboration, and utilize their massive networks to help each other with pressure campaigns, data evaluation, etc.
Only a tiny percentage of the world is vegan, and a fraction within are active. Most organizations focus on converting vegans whether through health, environmental, or ethical reasons. We believe that we can be more effective by creating tools to help, inspire, and motivate more vegans to become activists.
❤️ Our mission is to solve these issues through our projects, partners, and support network of organizations that we work with.